BRANDING
Can your brand place you
in a winning position?
As increasing average real incomes of households and the desire for parents to see their children keep up with the competition fuels the growth of the tuition industry, so has the competition for market leaders to stay at the top.
Based on the Household Expendture Survey, Singapore household spent $1.4 billion on tuition, climbing steaadily over the years from S$650 million around 15 years ago.
It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.
The client was fiercely aggressive. Like a boxer meeting his opponent in the ring. The contender is not an easy opponent. The solution became simple after many rounds of brainstorming. Add a splash of fun colours, but not too loud. Try to make going to tuition fun and creative.
Elements of the symbols and icons used in school are made larger than life, with colours and movement. We choose influencers images of children that are connected, creative and lovers of life.
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