BRANDING / UX/UI
How do we reduce enquiry calls and
increase brand awareness?
Focus on the Family Singapore Ltd is a trusted brand with a wealth of content under its arm. The aim of this project is to create a stronger online presence (SEO) and online marketing achieved through branding and user experience (clicks and stay).
The design objectives were clearly communicated and discussed to ensure a smoother process. Focus groups were formed to find out what matters most to users and how to attract them to stay on the website longer and more frequent visits.
Homepage Design Proposal
The wealth of content needs to be showcased to convince users that it is a trusted go-to for resources, while still keeping it easy to navigate for frequent users.
Articles Repository Design Proposal
Articles are organised neatly and tagged for ease of searchability. The buttons on the left help to sort the articles according to the user’s preferred method of browsing.
Feedback & Iterations
The design is revised through focus groups discussion and feedback.
https://iampaulteh.com/wp-content/uploads/2021/08/MAMAME-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2021-01-27 21:35:422022-09-18 21:29:17MAMAME - Singapore's Most Thoughtful Gift Box
https://iampaulteh.com/wp-content/uploads/2021/08/iFME-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2020-08-21 21:31:262023-05-03 11:39:47iFME - Data Centre Infrastructure Contractor
https://iampaulteh.com/wp-content/uploads/2021/08/Sophies-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2020-07-21 21:40:342023-05-03 11:40:13Sophie's Bionutrients - Sustainable Agri-Tech
https://iampaulteh.com/wp-content/uploads/2020/04/WITGUIDES-webcover.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2020-05-30 14:03:322021-08-22 16:39:34WIT Guides - COVID19 Initiative
https://iampaulteh.com/wp-content/uploads/2021/08/STOREYS-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2019-06-19 21:42:002023-05-03 11:40:57STOREYS - Singapore's Short Film Festival
https://iampaulteh.com/wp-content/uploads/2020/02/200206-EPWORTH-710x560-1.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2019-02-12 14:37:532023-05-03 11:41:23EPWORTH - Foster Care Agency
https://iampaulteh.com/wp-content/uploads/2020/02/200206-EMPACT-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2018-02-21 10:30:072021-08-22 15:09:51EMPACT - Social Impact Enabler
https://iampaulteh.com/wp-content/uploads/2020/02/200206-ScholarsB-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2018-01-18 15:06:212021-08-22 15:16:33Scholars Boutique - Premium Tuition Centre
https://iampaulteh.com/wp-content/uploads/2020/02/200206-SpaCentral-710x560-1.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2018-01-05 14:30:402021-08-22 22:28:45Spa Central - Family Spa
https://iampaulteh.com/wp-content/uploads/2020/02/200206-FelisaPedro-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2017-07-07 15:26:202021-08-22 16:40:09Felisa & Pedro - e-Commerce Leather Handbags
https://iampaulteh.com/wp-content/uploads/2021/08/DWD-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2014-02-04 21:16:272023-05-03 11:42:34Date with Dad
https://iampaulteh.com/wp-content/uploads/2021/08/FocusWebsite-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-07-29 21:21:102021-08-22 18:02:20Focus on the Family Sg - Helping Families Thrive
iampaulteh
https://iampaulteh.com/wp-content/uploads/2021/08/AdventureWithDad-Thumbnail.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-07-07 20:59:432021-08-22 18:50:28Adventure with Dad
https://iampaulteh.com/wp-content/uploads/2021/08/THOS-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-06-27 21:44:532021-08-22 18:26:16The Heart of Success
https://iampaulteh.com/wp-content/uploads/2021/08/IDO-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2007-08-21 21:33:132021-08-22 18:30:40IDO
https://iampaulteh.com/wp-content/uploads/2021/08/MAMAME-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2021-01-27 21:35:422022-09-18 21:29:17MAMAME - Singapore's Most Thoughtful Gift Box
https://iampaulteh.com/wp-content/uploads/2021/08/iFME-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2020-08-21 21:31:262023-05-03 11:39:47iFME - Data Centre Infrastructure Contractor
https://iampaulteh.com/wp-content/uploads/2021/08/Sophies-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2020-07-21 21:40:342023-05-03 11:40:13Sophie's Bionutrients - Sustainable Agri-Tech
https://iampaulteh.com/wp-content/uploads/2020/04/WITGUIDES-webcover.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2020-05-30 14:03:322021-08-22 16:39:34WIT Guides - COVID19 Initiative
https://iampaulteh.com/wp-content/uploads/2021/08/STOREYS-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2019-06-19 21:42:002023-05-03 11:40:57STOREYS - Singapore's Short Film Festival
https://iampaulteh.com/wp-content/uploads/2020/02/200206-EPWORTH-710x560-1.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2019-02-12 14:37:532023-05-03 11:41:23EPWORTH - Foster Care Agency
https://iampaulteh.com/wp-content/uploads/2020/02/200206-EMPACT-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2018-02-21 10:30:072021-08-22 15:09:51EMPACT - Social Impact Enabler
https://iampaulteh.com/wp-content/uploads/2020/02/200206-ScholarsB-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2018-01-18 15:06:212021-08-22 15:16:33Scholars Boutique - Premium Tuition Centre
https://iampaulteh.com/wp-content/uploads/2020/02/200206-SpaCentral-710x560-1.jpg
560
710
:somebody
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
:somebody2018-01-05 14:30:402021-08-22 22:28:45Spa Central - Family Spa
https://iampaulteh.com/wp-content/uploads/2020/02/200206-FelisaPedro-710x560-1.jpg
560
710
manjii.manjii@gmail.com
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
manjii.manjii@gmail.com2017-07-07 15:26:202021-08-22 16:40:09Felisa & Pedro - e-Commerce Leather Handbags
https://iampaulteh.com/wp-content/uploads/2021/08/DWD-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2014-02-04 21:16:272023-05-03 11:42:34Date with Dad
https://iampaulteh.com/wp-content/uploads/2021/08/FocusWebsite-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-07-29 21:21:102021-08-22 18:02:20Focus on the Family Sg - Helping Families Thrive
iampaulteh
https://iampaulteh.com/wp-content/uploads/2021/08/AdventureWithDad-Thumbnail.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-07-07 20:59:432021-08-22 18:50:28Adventure with Dad
https://iampaulteh.com/wp-content/uploads/2021/08/THOS-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2013-06-27 21:44:532021-08-22 18:26:16The Heart of Success
https://iampaulteh.com/wp-content/uploads/2021/08/IDO-Thumbnail-1.jpg
560
710
hello.paulteh
https://iampaulteh.com/wp-content/uploads/2021/08/lg-pt-mobile.png
hello.paulteh2007-08-21 21:33:132021-08-22 18:30:40IDO
iampaulteh