BRANDING
How do we end postpartum depression
with a gift box?
MAMAME is a social initiative to end postpartum depression in our local community. We hope by doing so, we are also helping our next generation to grow up in a more healthy and nurturing environment.
Welcoming a new life into the world is one of the greatest joys one can experience. Yet, about 4,000* new moms experienced postnatal depression each year. Mothers often neglect their own needs when caring for their children or newborn. Besides lack of self-care, having a poor support networks is also a possible cause.
Our idea is simply to deliver delightful reminders in the form of thoughtfully curated gifts, suitable for the whole family instead of just for the mommy or baby alone. We believe if we help build strong support networks for families with newborns, then they are less likely to experience postpartum depression, because families with social & emotional assistance are better able to overcome symptoms of postpartum depression.


To end postpartum depression in Singapore.
While we have made some humble strides, we still have a lot to accomplish. We need your support to end postpartum depression in our local community. Here are ways you can help:
- Start your own pass-it-on movement
- Be our volunteer
- Be our CSR partner
- Make a donation

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