INTEGRATED BRANDING
How to integrate personal
values into a brand?
Founder and director, Bernadette is a life coach, adjunct lecturer in SMU and international trading consultant. At the age when most people are satisfied with watching sunset, retreating from life, her audacious love of life prompt her to rediscover herself and dive right back in. Nothing could stop her, not even her busy schedule, from doing what she loves, crafting.
Jewellery, ceramic arts and leather crafts are her favourites. Overflowing with life experiences and stories of interesting encounters, Bernadette is also not lacking of ideas of where her crafts could bring her. However, like most of us, our strengths can also block us from staying focussed.
We helped her find her niche and streamline her life experiences stories. Integrate her passion for life and people into a brand that she believes in.
We also created an e-commerce website to showcase her leather crafted bags, which is also a platform where she could share her stories with the world.
We created a simple formula photography guide for her that she can use to enhance the stories that is part of her creations.
Life is a journey and it’s about growing and changing and coming to terms with who and what you are and loving who and what you are.
With a clearer identity and purpose, the multi-talented and robust director is able to accomplish much more than ever before.
She continues to inspire the people that crosses her path with her vigour and positivity. Many people are touched by her to continue on crafting for life.
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