BRANDING
How do we help participants
feel more adventurous?
Held in conjunction with iLight Marina Bay 2016, Adventure with Dad is an urban father-son camp that challenges ordinary fathers on their extraordinary role of raising sons of honor. Specially designed for fathers and sons (aged 12-15 years), this unique experience provides opportunities for them to collaborate in outdoor games and activities, and engage in meaningful conversations.
The camp symbolically celebrates the son’s coming of age, and highlights the father’s involvement in developing his son into a man of honor.
The program is carefully thought through to help fathers celebrate their son’s coming of age, and mark his development into a young man of honor through a significant milestone event.
- Unique experience sleeping under the stars with your son
- Outdoor games and activities specially designed for dads and sons to collaborate and engage in meaningful conversations
- Exclusive father-only and son-only sharing to encourage deeper understanding and appreciation of a father’s role and a son’s responsibility
- Spontaneous opportunities and teachable moments for dads to connect with their sons
Contributed to the creative direction and ideation of programs in the workshop design process.
Creative Manager, Sr Graphic Designer: Paul Teh
Graphic Designer: Cheryl Lee Enyi
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